UGC NET June 2012 Syllabus for Mass Communication and Journalism

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UGC NET Mass Communication Paper II & Paper III (Part A & B) Unit-I Communication and Journalism-Basic terms, Concepts and definition, Nature and Process. Types of Communication. Mass Communication-Nature of Media and Content. Mass Communication in India-Reach, access and Nature of Audience. Unit-II Role of Media in Society. Characteristics of Indian Society-Demographic and Sociological impact of media in general. Impact of media on specific audiences-Women, children, etc. Mass media effects studies and their limitations. Mass campaigns for specific issues-Social concerns, environment, human rights, gender equality. The press, radio, television, cinema and traditional form of communication. Unit-III Journalism as a Profession. Journalists-Their role and responsibilities. Indian Constitution and freedom of press. Research Restrictions. Ethics and Journalism. Careers in Journalism and Mass Media. Training-Problems, perception and response by the industry Media management-Principles and practices. Professional organisations in Media Media Laws in India. Unit-IV History of Print and Broadcast media in general with particular reference to India. Post-independent developments in print. Newspapers-English and Indian language press-major landmarks. Magazines-Their role, bookphase and contemporary situation. Small newspapers-Problems and prospects. Press Commission, Press Councils-Their recommendations and status. Development of Radio after independence-Extension role, radio rural forums and local broadcasting-General and specific audience programs. Development of Television-Perception, initial development and experimental approach; SITE phase and evaluation; Expansion of television-Post-Asiad phase, issues concerns and debates over a period of time. Committees in broadcasting-Background, recommendations and implementation. Cinema-Historical overview and contemporary analysis-Commercial, parallel and documentary genres-Problems and prospects for the film industry. Unit-V Communication and theories of social change. Role of media in social change-Dominant paradigms. Critique of the Dominant paradigm and alternative conception. Development initiatives-State, market and the third force (NGO sector). Participatory approaches and community media-Ownership and management perspectives. Unit-IV Introduction of research methods and process Mass communication research-Historical overview Administrative and critical traditions Effects research-Strengths and Limitations. Communication research in India-Landmark studies related to SITE. Content analysis-Quantitative and qualitative approaches. Market research and its relationship to Communication particularly advertising. Sampling techniques-Strengths and Limitations. Statistical methods of analysis basics. Unit-VII Colonial Structures of Communication. Decolonisation and aspirations of nations. Conflicts related to media coverage and representation. International news agencies-Critique. MacBride Commission-Recommendations and policy options. Contemporary issues related to transnational broadcasting and its impact on culture, various perspectives and cultural impact. Convergence of media-Problems and options. Media Policies in an International Context. India's position and approach to international communication issues. Unit-VIII Radio & TV and Video as Media of Communication. Grammar of TV & Radio and Video. The Production Team. Role of Producer. Different Types of Programs: Writing for Radio Writing for TV-Researching for Scripts The Visual Language Camera Movements Basic Theories of Composition-Cues and Commands. Formats for Radio-Television-News, Sitcoms, Features, Commercials, Operas, Documentaries, Cinema, Theatre, Drama. Editing Theory and Practice. Sound Design, Microphones, Sets and Lighting. Satellite, Cable television, Computers, Microchips. Unit-IX Advertising. Marketing. Ad copy and Layout. Public Relations. Public Opinion. Propaganda. Unit-X The Techniques. Different forms of writing. Printing Technology and Production methods. News agencies. Syndicates and Freelancing. Specialised areas of Journalism.

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